MADENEUTRAL *
MADENEUTRAL *
(PROJECT)
MADENEUTRAL
(CATEGORY)
Creative Direction & Storytelling, Content Production, Branding & Design, and Writing & Strategy.
MADENEUTRAL is a culture-forward brand I developed to explore the intersection of fashion, media, and lifestyle. I led the creative direction across every stage of the brand’s identity—designing clothing pieces, building typography and packaging, directing and styling editorial campaigns, and producing all social media content.
From photography and videography to branding and digital promotion, I created a unified visual language that captured an editorial yet accessible feel. This project reflects my multidisciplinary approach, bringing together design, storytelling, and strategy into one cohesive vision that connects fashion and culture.
Visuals: Logo, typography, packaging mockups.
Developed the brand identity including typography, packaging, and graphic direction.
Visuals: Product design, CAD mockups, technical flats, garment samples, Product Photography
For MADENEUTRAL’s fashion direction, I focused on essentials; sweats, hats, sweatshirts, and tote bags and explored how they could be elevated into more high-fashion contexts. My process combined design development with editorial styling, considering how everyday pieces could be transformed through combinations, textures, and presentation to create garments that felt both wearable and aspirational.
Visuals: Campaign imagery, styled looks, ads, lookbook spreads, Content promotion, Influencer campaign
To communicate MADENEUTRAL’s identity, I directed and styled editorial campaigns that positioned the pieces within a high-fashion narrative. This involved building visual stories around the garments, from casting and styling to location and overall mood. The campaigns doubled as both ads and editorial content, creating a bridge between brand storytelling and consumer-facing promotion.
Visuals: Influencer campaign
To extend MadeNeutral beyond design and into cultural reach, I developed and executed an influencer campaign that placed pieces on creators and tastemakers. I managed model recruitment, gifting, and styling guidance, ensuring each collaboration aligned with the brand’s editorial tone. This approach helped position the brand within real communities while amplifying visibility across social platforms.
